South Africa: Whose Line Is It Anyway?

opinion

Above-the-line (ATL). Through-the-line (TTL). Below-the-line (BTL). Terms according to which, we have come to define our different specialities in the media space...

As a person who naturally questions everything, I have never quite understood why we have become so accustomed to departmentalising our different specialities through the use of a "line." What is this line we speak of? Where does it come from? Is it relevant in this day and age?

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