Nigeria: Digital PR to the Rescue

14 August 2015

Raheem Akingbolu writes on how a crop of young public relations agencies is changing the game through digital applications

Like other aspects of marketing communications, the goal post for effective public relations practice has been shifted from traditional to a blend of traditional and digital. A survey of the industry shows that most companies now rely more on agencies with the understanding of the new trend for their briefs than those with only traditional experience. This, according to a source, informed why most of the PR businesses won in recent time were as a result of the winners' depth in digital application.

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