14 October 2015

East Africa: Cellulant Marks 10 Years of Connecting Over 40 Million Customers to Mobile Payments

Cellulant are celebrating ten years of being in the mobile payments business across 11 countries in Africa and have connected over 40 million customers across these countries.

Ken Njoroge, Group CEO Cellulant in a Thank-You note to partners, teams and customers said, "Cellulant has been able to build a network in 11 countries, connecting more than 40 million customers across the continent. We plan to replicate this success over and over again."

Njoroge added that the firm's goal is to connect more than 100 million consumers with services that are relevant to their daily lives by continuing to provide the most-connected one stop payments experience to financial institutions, merchants and their consumers.

"As we embark on another decade, we are thankful to our partners, our teams and the customers who have joined us for this journey. We look forward to welcoming more to our ecosystem in the years to come," added Njoroge.

Cellulant was started in 2004 by Ken Njoroge and Bolaji Akinboro. It was in the same year that Cellulant launched one of the first mobile content services in Kenya and Nigeria with a focus on music and news. This business grew to serve more than 8M unique consumers over time, all of whom were consuming local music and news genres.

In Nigeria, Cellulant launched has worked with the Government of Nigeria where they launched an e-wallet programme to aid Nigerian farmers directly redeem government subsidized seed and fertilizer vouchers from retail shops and in effect double their income. The firm now aims to replicate it across Africa to improve the standards of living of entrepreneurs across Africa.

Cellulant aims to deliver the most connected one-stop mobile payments and digital commerce service for businesses, mobile network operators, financial institutions and their consumers across Africa and the firm is confident its next decade will see them impact more lives by enabling payments for digital commerce.

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