22 December 2015

Africa: Huawei Maintains Market Share After Milestone

Johannesburg — HUAWEI has cemented its place among the three biggest smartphone makers after shipping over 100 million devices worldwide in 2015.

Over the last five years, shipments of Huawei's smartphones have increasedmore than 3 000 percent, from 3 million in 2010 to current figures confirmed on Tuesday.

Officials said this year's performance represented an importantachievement as Huawei continued to grow and launch several global flagship devices each year that are focused on the premium market and integrate thebest in creativity, design, fashion, photography and performance.

"Huawei's success is not accidental. These results directly reflect the consumer demand for our products, and we're proud to deliver premium smartphone devices to people around the world," said Kevin Ho, President,Huawei Consumer Business Group Handset product line.

"The smartphone landscape is constantly changing as people look fordevices that let them extend the boundaries of what's possible. We look forward to continued growth in 2016 as we expand our product portfolio and partner with some of the world's top brands to bring the best devices tomarket."2015 marked a significant shift in the Chinese company's market strategy.

While Huawei experienced excellent results in the mid-to-low-end market,this year it launched a series of premium smartphone to expand itsportfolio into the high-end market, attracting attention from consumersacross the globe.It trails Samsung and Apple as the biggest smartphone makers.

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