2 February 2016

Africa: Smith Micro and Zonetail to Deliver Personalized Guest Engagement With Contextual Mobile Marketing in Hospitality APPs

press release

Aliso Viejo, California — Analysts project mobile advertising will surpass $100 billion in 2016, and account for more than 50% of all digital ad expenditure. As a result, mobile spam is on the rise, and effectively engaging customers through mobile is increasingly difficult for B2C companies. To combat this challenge, and improve mobile marketing in hospitality, Zonetail will deploy NetWise Captivate from Smith Micro (NASDAQ: SMSI). The new solution will enhance Zonetail's apps used by hotels and condos to connect guests and residents to onsite amenities and local businesses. The NetWise Captivate platform will add real-time context, predictive customer profiling, and a deep understanding of consumer intent to Zonetail's 'anchored local' mobile platform.

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Using the insights gleaned through NetWise Captivate, hotels will be able to provide customized mobile notifications, offer timely virtual assistance, and deliver relevant promotions to guests, creating a truly personalized customer experience. By combining location detection with back office data and other real-time contextual triggers, engagement can occur throughout the customer journey, from the time booking occurs, throughout the visit, and even after the guest leaves with a mobile survey prompting for feedback.

"We chose to work with Smith Micro because of their long-standing legacy as a leader in wireless technology and expert knowledge of embedded mobile software," said Mark Holmes, Co-Founder and Chief Executive Officer at Zonetail. "The NetWise Captivate solution gives us the ability to capture behavior-based consumer data from smartphones to enhance our anchored local platform with intelligent, personalized marketing engagement."

"NetWise Captivate is a perfect complement to Zonetail's platform, adding sophisticated device analytics and triggers to precisely target guests with the right information or offers at the right time," said Carla Fitzgerald, Chief Marketing Officer at Smith Micro. "We're excited to help Zonetail deliver the type of personalized engagement that every industry needs to foster brand loyalty and build valuable, long-term customer relationships."

Zonetail will begin deploying the NetWise Captivate solution within its mobile apps for a select group of hotel and condo properties in the second quarter of 2016, with further rollouts of the technology expected throughout the year.

For more information about NetWise Captivate in the hospitality industry, download a whitepaper here: http://smsi.me/1JezIBY

About Smith Micro Software, Inc.:

Smith Micro provides software to simplify and enhance the mobile experience. As the leader in wireless connectivity, our applications ensure the best Quality of Experience for mobile users while optimizing networks for service providers and enterprises. Using our intelligent policy-on-device platform, along with premium voice, video and content monetization services, we create new opportunities to engage consumers and capitalize on the growth of connected devices. For more information, visit smithmicro.com. (NASDAQ: SMSI)

About Zonetail:

Zonetail is a free mobile app and platform, custom-branded to hotels, which connects guests to the full range of hotel services and businesses in the surrounding neighborhood. To date, Zonetail has signed agreements with more than 200 hotel properties across North America and three offshore hotels, as well as over 1,800 condominium buildings. For more information, visit www.zonetail.com

Safe Harbor Statement

This release may contain forward-looking statements that involve risks and uncertainties including, without limitation, forward-looking statements relating to the company's financial prospects and projections, the company's ability to increase its business, and the anticipated timing and financial performance of new products. Among the important factors that could cause actual results to differ materially from those in the forward-looking statements are new and changing technologies, customer acceptance of those technologies, fluctuations or cancellations in orders from customers, new and continuing adverse economic conditions, and the company's ability to compete effectively with other software companies. These and other factors discussed in the company's filings with the Securities and Exchange Commission, including its filings on Forms 10-K and 10-Q, could cause actual results to differ materially from those presented in any forward-looking statements. Smith Micro assumes no obligation to update any forward-looking statements to reflect events or circumstances occurring after the date of this press release.

Smith Micro and the Smith Micro logo are registered trademarks or trademarks of Smith Micro Software, Inc. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Smith Micro and any other company.

PRESS INQUIRIES:

Suzanne Runald

Lauren Grassetti

Smith Micro Software, Inc.

LEWIS PR for Smith Micro

+1 (949) 362-5800

+1 (619) 677-2700

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