Africa: Start-Up Mpedigree Uses Mobiles to Help Companies Track Products and Weed Out Counterfeits - Building On "The Plumbing" of Business Processes

5 February 2016

London — The African start-ups that seem to be gaining fastest traction are those that have focused on "the plumbing": business processes that can be both enabled and made more efficient by mobile phones. Ghana's mPedigree Network is one of those rare start-ups that has rolled out in multiple markets and is profitable. Russell Southwood talked to mPedigree Networks Bright Simons about how it works.

mPedigree Network was launched in 2007 out of a failed technology that didn't take off:"Through this we discovered the problem of counterfeit medicines and cases where Nigerian children had died as a result of taking these counterfeit medicines.

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