In the course of last year, someone asked for Twitter communication as a component of a communication campaign. I am typically exposed to social media to a high degree and felt uneasy about the request. In the absence of comprehensive statistics, I normally have to use field observation to form my judgements and make recommendations.
The request for Twitter made me very uneasy. What I realised, as I thought about it, was that Twitter is rarely visible When I go out, I keep an eye on what people do with their media. It used to be that I could watch how people use newspapers. Nowadays the preoccupation is with mobile devices. What I have observed is that people rarely use Twitter, but swing toward WhatsApp and SMS. What I experience in conducting routine business is that there is a bias towards Skype.
...