With the rise of social media, Africa is awash with content that has been copied, pasted and hurled out into an unsuspecting world. African content creators struggle to become the signal rather than the noise. Russell Southwood looks at how Africa's online platforms can seek to differentiate themselves in an increasingly noisy market.
When the African Internet was a relatively small club, with hundreds and thousands of users rather than hundreds of thousands and millions, the number of purely African online sites was quite small. Without effective mobile Internet, there were really amost no successful mobile content platforms.
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