There are several large, multi-territory African online companies and until recently Ringier Africa has been the equivalent of the quiet guy in the corner at the party. Balancing Act's Sylvain Beletre talked to Leonard Stiegeler, the new director for Africa to learn more about the group's strategy on the continent, and understand what he undertakes in the audiovisual sector.
With a hyper local approach and support of Swiss technology, Ringier manages some of the largest content sites in Europe. It has been operating in emerging makets since 1989 and went into Africa in 2011. Ringier Africa has focused its efforts on customizing what it does for African countries and delivering it on mobile.
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