Nigeria: How K-Pop Is Changing Lives of Nigerian Youths

In this piece, ANTHONY ADA ABRAHAM writes on how Korean pop culture is winning the hearts of Nigerian youths.

As Korean pop culture becomes an increasingly globalised phenomenon, its surging popularity in many parts of the world has prompted South Korea to utilise its cultural and entertainment sector to access, tap and break into foreign entertainment markets to further enhance its thriving creative and entertainment sector as well as using its burgeoning pop cultural exports to further enhance the South Korean economy. Much of the success of the Korean Wave owes in part to tapping into social networking services and the video sharing platform YouTube. YouTube allows the leverage of the Korean entertainment industry's ability to secure a sizable overseas audience, where it has facilitated a noticeable rise in the global proliferation of its entertainment products on the video streaming site.

...

AllAfrica publishes around 500 reports a day from more than 100 news organizations and over 500 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.