In this piece, ANTHONY ADA ABRAHAM writes on how Korean pop culture is winning the hearts of Nigerian youths.
As Korean pop culture becomes an increasingly globalised phenomenon, its surging popularity in many parts of the world has prompted South Korea to utilise its cultural and entertainment sector to access, tap and break into foreign entertainment markets to further enhance its thriving creative and entertainment sector as well as using its burgeoning pop cultural exports to further enhance the South Korean economy. Much of the success of the Korean Wave owes in part to tapping into social networking services and the video sharing platform YouTube. YouTube allows the leverage of the Korean entertainment industry's ability to secure a sizable overseas audience, where it has facilitated a noticeable rise in the global proliferation of its entertainment products on the video streaming site.
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