The increase in African Facebook users and the somewhat higher levels of digital advertising spend have spawned new digital advertising and social media agencies in many African countries.
Traditional advertising agencies have had to either get in-house capacity or buy into the new agencies. Russell Southwood spoke to one of the new breed - Serigne Barro of Senegal's People Input - whose history reflects the changes that have happened.
...
AllAfrica Subscription Content
You must be an allAfrica.com subscriber for full access to certain content.
You have selected an article from the AllAfrica archive, which requires a subscription. You can subscribe by visiting our subscription page. Or for more information about becoming a subscriber, you can read our subscription and contribution overview.
For information about our premium subscription services:
You can also freely access - without a subscription - hundreds of today's top Africa stories and thousands of recent news articles from our home page »
Already a subscriber? Sign in for full access to article