City Tyres is known for their extensive automobile-related business line.
This explains their promotion of Formula 1 racing here. But they have also been long-term sponsors of basketball and football in the country. They have now extended their corporate social responsibility, by joining the "The heart should not stop" drive of the Rotary Club of Kampala-Ssese Islands (RCKSI) in partnership with the Uganda Heart Institute (UHI) to raise money for children with heart problems to undergo open heart surgery.
On Monday, City Tyres' director Ahmed Hassan presented a Shs 15 million cheque to kick-start the campaign that is going to climax at the Kololo ceremonial grounds tomorrow, Saturday. This money will help at least three children with heart defects to get complete treatment so they can live a normal life.
Speaking upon receipt of City Tyres' cheque, RCKSI's former president Ruth Kavuma said: "Nothing is bigger than saving a life. By their contribution, City Tyres has done just that and we are so happy and grateful".
Surprising as it may be that City Tyres has joined this kind of fray related to saving human life, their tag-line is profoundly 'Keeping you safe on the road'. And indeed, it resonates with this campaign intended to keep the heart beating. Hassan said City Tyres will always be out there to lend a hand in important causes that help the community.
That said, City Tyres cannot keep hearts beating alone. Kavuma said that their aim is to raise at least Shs 150 million to have at least 30 children with heart defects treated. But that can only be realized by having a sizeable number of people come to Kololo to extend their support, as they enjoy themselves too.
Even in what will be a rallying cry, the Kololo ceremonial grounds will have a party atmosphere with lots to eat and drink. There will also be a play area to create a true family outing, where Formula 1 Uganda will also bring the Go-Kart racing cars for people to drive in what is expected to be a fun day.
The entry fee will be Shs 10,000 per head. And it is this money that the UHI hopes to springboard their campaign to treat 2,000 urgent heart cases amongst children.
Last year, the UHI together with RCKSI operated on five children with heart problems. Yet according to the annual UHI report, 10,000 children are recorded to have heart defects in Uganda annually.