Africa: Turner Looks to Increase Local Content for Africa and Enlarge Engagement Rolling Out Its Digital Strategy

London — The international Pay TV content channels are slowly expanding what they are doing in Africa. The two most visible prongs of this engagement are an increasing level of both local and localized production and an expanded digital offer to ensure they get profile in Africa's social media space. Russell Southwood talked to Pierre Branco, VP and General Manager, France, Portugal and Africa about what Turner has planned in these key areas.

Leading international Pay TV player Turner has five channels that have established themselves successfully in Sub-Saharan Africa: Boing, Boomerang, Cartoon Network, CNN and TCM.

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