African Producer and Director Video On Demand Platforms - Knowing More About Distribution and Sales Helps Financing

Many of Africa's Producer and Directors have set up Video on Demand platforms. Russell Southwood looks at the experiences of three of them and why distribution and sales matter to African film-makers and TV series producers.

Ken Attoh and Shirley Frimpong-Manso are among the most successful film and TV producers in Ghana. Two years ago they launched an online Video on Demand platform (SparrowStation.com) to sell theit films and TV series. Attoh describes the platform as "literally an answer to the cries of our fans around the world to be able to see our content.."

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