One would say with the market today content is key but also it has to be targeted to a certain niche otherwise you end up producing a lot of it but all jumbled up hence losing out completely. Econet media portfolio launched a free-to-air channel, Kwesé Free Sports with exclusive premium sports rights in both local and international content.
Viewers can also live stream the channel on the Kwesé Now app as the company launched earlier this year and is also trying to acquire online rights for its online audience.
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