Nigeria: Arewa24 Targets Northern Nigeria's 80 Million Consumers With Original, Local Programming - Planning Private Equity Raise

London — There are other Nigerian TV stations that can be received in Northern Nigeria. But there is probably only one that started there and is focused on winning a large audience with locally made entertainment content. Russell Southwood spoke to the channel's President Jacob Arback.

The idea for AREWA24 goes back several years to a US Government programme run through a non-profit in San Francisco "to create TV capacity for underserved communities." Former co-founder and President of The Africa Channel Jacob Arback got involved and as he told me:"I couldn't recall a larger group of language speakers without TV or media (than those in Northern Nigeria)... My job was to bring in the commercial side in order to privatize it. We're in the process of transition and we"ll have our first private equity investment in the next 2-3 months."

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