Ethiopia: Overall Economic Growth Reshaping the Travel Industry

With the ever growing economic development, there are many remarkable trends occurring in the travel industry and one of the most notable is the growing impact of development at emerging tourism market countries bolstering the flow of travelers.

The travel industry is undergoing tremendous transformation. Social media and the formal Medias are opening up new creative ways for travel companies and countries to market to potential customers to broaden their reach. At the same time, countries are working on offering luxury and safety as an incentive for travelers to confidently come to a given destination. Traveler's photos often play a great role in people's social media feeds. Some travel companies such as Jumia Travel are using social media to popularize destinations and encourage referrals from family and friends generating business to countries.

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