In the image above Apple CEO Tim Cook discusses the soon-to-be-released iOS10 Apple Music update at a special Apple launch event held in the Bill Graham Civic Auditorium in San Francisco on Wednesday, with South African musicians: Lira, Beatenberg, Majozi & Arno Carstens' recently released album artworks on display (amongst others) in the background.
Says Lira, "It was really exciting to be featured on Apple Music's presentation during the launch of their iPhone 7. I've personally benefitted from the platform as I was able to launch my album Born Free worldwide on March 25 earlier this year. It's given me the platform to make my music available to fans across the world".
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