Zimbabwe: Exploiting Technology to Gather Information for Marketing

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Last week's article on how mobile technologies are changing marketing like most of my writings, was a continuance to my notion that marketing departments without technology savvy personnel are setting themselves for a fall.

The advent of cheaper and efficient technologies to implement market research allows a business to continuously develop and improve all aspects of its service, market and product presentations. Market research has to be considered as an investment into your future. If you make the necessary adjustments to your product or service now, you will definitely save money in the long run.

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