A friend has some money and a vague idea of business to invest in. How does he determine his next course of action? Many people will proceed to start the business basing on the assurance of a friend who tells them, "With such a business you can never go wrong." Never mind that the person giving the assurance may have no knowledge or experience of the business.
A better approach is to first conduct a feasibility study to establish your chances of success before spending valuable money and time.
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