Dear Ugandans and all foreigners resident or working in Uganda, it is with great pleasure that I wish you all a more pleasant 2017 full of memorable trips that you will enjoy while visiting new and improved sites all over Uganda, the undisputed Pearl of Africa.
Last year, Uganda Tourism Board made giant strides for our country, the Pearl of Africa; I am pleased to inform you that we have refined our marketing strategy. In 2016, for the first time in Uganda's history, on your behalf, we hired three firms to market the Pearl of Africa in United States, United Kingdom and Germany. These firms are devotedly operational under our vigilant supervision. Uganda is increasingly receiving continued coverage worth millions of dollars in leading media houses in these markets.
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