Johannesburg — Wunderman, a leading global digital agency, announced today that Haydn Townsend has been appointed as Group Chief Executive Officer of South Africa, effective immediately. Townsend has been consulting with the company for six months.
Townsend, a self-proclaimed "cross-functional" marketer, brings more than 20 years of experience to the role. He will oversee the entirety of Wunderman's South African operations, which employ over 400 people across Wunderman-owned companies including Aqua, Applogix, Base Two and Cerebra. In addition, Townsend will be responsible for expanding the agency's regional footprint with a particular emphasis on growing clients' businesses through the strategic use of data and digital marketing. The group's local clients include cellular network provider MTN, Standard Bank, Coca-Cola, Shell Global, DSTV Africa and Mercedes Benz, among others.
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