London — Getting the right business formula for a VoD platform in Africa is tough. It's a new market and nobody really knows yet what will work. Tele10's CEO Eugene Nyagahene has had to rethink how its sells its Watch Africa TV service. This week he talked to Russell Southwood about how he has changed it.
The Watch Africa TV VoD platform, was launched in Kenya at the end of 2015:"We lost money in Kenya because our package was US$25 a month because of (the international partner) we were working with. We couldn't make it a game changer. When Netflix came in, we'd lost the opportunity. Now we're just selling DVB-T2 boxes (for our TV service)."
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