5ive Music was launched in Lagos in July 2016 as a way of exploiting rights from three music labels in Nigeria: Chocolate City Music, Cabal/Storm 360 and NowMuzik. It has focused on getting right the relationships on digital content with the mobile operators. Russell Southwood spoke to 5ive Music's General Manager Aibee Abidoye about the problems with the current business model for mobile music.
The idea for 5ive Music came out of Abidoye's work at Chocolate City Music: "The biggest issue was transparency in the distribution of content and what the mobile operators were actually making from it." The discussion originally involved five of Nigeria's major record labels but eventually went ahead with three of them.
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