South Africa: Earth Hour - Is It a Fad That Desperately Needs Reinvention?

opinion

The moral castigation of those who did not take part in Earth Hour for whatever reason shows how the campaign, while perfectly well-meaning at heart, has crossed the bridge from awareness into institutionalised do-goodery.

I remember when Earth Hour first entered the public consciousness. I was so excited about my chance to change the world that I filled a bathtub and lazed around in some mass-produced body soak with all the lights off. To ensure that I didn't miss anything - including pictures of everyone else saving the world for an hour - I dutifully charged all my electronic devices before turning the plugs off.

...

AllAfrica publishes around 500 reports a day from more than 100 news organizations and over 500 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.