Nigeria: Drawing Inspiration From Lagos at 50 Campaigns

27 April 2017

As the government and people of Lagos State prepare to celebrate the golden jubilee of the creation of the city-state, Raheem Akingbolu writes on the relevance of the inspiring campaigns being deployed to sensitise the public

All over the world, one key element of good governance is communication as it helps government at all levels to connect the public. However, until recently, it was not well pronounced in the nation's public sector. While corporate players maximise advertising and other elements of communication for marketing, only few governments and their agencies see marketing tools as important to good governance.

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