Little Red is a East African luxury-clothing retailer based in Nairobi that is not only one of the city's iconic stores for high-end menswear, but also among the oldest. Founded by Abdulla Fazal in the early 1950s, the store now is in its fourth generation of operation.
The story of this remarkable business isn't just that of the resilience of its owners. Among the sleek designs and luxurious fabrics, you will also find the story of the evolution of the urban East African man, and how demographic change is shaping consumer preferences and business practice.
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