Rwanda: How Candidates Can Tap Into the Immense Potential of Social Media

opinion

The first time Rwandans went to polls in post-Genocide era, Facebook wasn't yet founded. Twitter wasn't in the tech hub. WhatsApp was not even a dream yet. Instagram... That was 2003.

By 2010 presidential election, Facebook had taken root in the country and Twitter was no longer something only geeks could brag about. However, the immense potential of social media as a tool of social marketing was still a bit of a virgin concept.

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