The first time Rwandans went to polls in post-Genocide era, Facebook wasn't yet founded. Twitter wasn't in the tech hub. WhatsApp was not even a dream yet. Instagram... That was 2003.
By 2010 presidential election, Facebook had taken root in the country and Twitter was no longer something only geeks could brag about. However, the immense potential of social media as a tool of social marketing was still a bit of a virgin concept.
...
AllAfrica Subscription Content
You must be an allAfrica.com subscriber for full access to certain content.
You have selected an article from the AllAfrica archive, which requires a subscription. You can subscribe by visiting our subscription page. Or for more information about becoming a subscriber, you can read our subscription and contribution overview.
For information about our premium subscription services:
You can also freely access - without a subscription - hundreds of today's top Africa stories and thousands of recent news articles from our home page »
Already a subscriber? Sign in for full access to article