16 July 2017

Kenya Tops World's Spam Scam Targets

Photo: The Nation
(file photo)

Kenyan mobile phone subscribers rank highest in the list of potential victims of scammers besides receiving many unwanted calls.

Findings of the latest survey by caller identity device provider Truecaller, reported in the Truecaller Insights Special Report: The Top 20 Countries Affected by Spam Calls, also showed that telephone etiquette has remained low amid an expanding mobile phone subscriber base.

FRAUD

South Africa, Nigeria and Egypt were in the top 10 of spam calls received.

"Kenya was a different case when compared to the other Top 20 countries listed in this research," the report, which was released on Sunday, read.

"Scam calls made up a whopping 91 per cent of the reported spam calls.

"Scam calls are basically fraud attempts via your telephone, with scammers using a phoney scheme to swindle money from unsuspecting members of the public."

PROMOTION

Conmen have been making a kill from Kenyans through scam calls, with many giving instructions on mobile money operations that end up with the receivers losing money.

Such callers pretend to be officials or agents of mobile phone firms or other corporate bodies informing the subscriber that they are "winners" of a real or imagined promotion.

TELEMARKETING

The fraudsters then access one's particulars and even withdraw money by asking simple questions about the account holder -- including their last top-ups, when they last used M-Pesa to send or receive money and the account balance.

Others send SMS messages pretending to be expecting money by phone and then trick their victim into sending money to them.

Globally, the most common spam included local scams, telemarketing and debt collection calls and unsolicited finance and insurance product offerings.

FINANCE

Telemarketers use spam calls in South Africa as a direct marketing tool, with the industry reportedly employing more than 150,000 workers, with the average call centre agent logging around 1,600 calls monthly.

Unlike Kenya and Nigeria, South Africa only has 1 per cent of its local calls marked as scam.

Kenyans received other annoying calls from financial services such as banking product offers, unsolicited credit union calls, insurance sales, political messages and online car dealers cold-dialling for sales.

DATA PLANS

Kenya's levels of scam calls exceeded that of Nigeria, which reported a smaller scale comparatively at 10 per cent of spam calls.

Nigerians were largely bogged by mobile phone operators attempting to upsell data plans or push promotional offers to the public at large.

More than 250 million people use apps such as Truecaller to identify callers unknown to them or not in their contact lists.

TRUECALLER

Truecaller also enables users to block calls and SMS messages and report spam callers and messages, allowing the larger community of users to avoid the spammers too.

In the US, 27 million mobile phone users lost Sh734 billion ($1.74 billion) in phone scams in 2015 alone, according to an earlier Truecaller survey.

Kenya

Kenya Third Most Innovative Sub-Saharan Africa Country

Kenya has been ranked the third most innovative country in sub-Saharan Africa. Read more »

Copyright © 2017 The Nation. All rights reserved. Distributed by AllAfrica Global Media (allAfrica.com). To contact the copyright holder directly for corrections — or for permission to republish or make other authorized use of this material, click here.

AllAfrica publishes around 900 reports a day from more than 150 news organizations and over 500 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.