Making agriculture cool does not mean rocking up in Gucci overalls and Nike boots to rev the tractor or milk the cattle; it simply means an agricultural sector that is efficient, capacitated, productive and sustainable for better markets and increased investment.
"We need to make agriculture cool if we are to interest young people back into the trade," bellowed Malose, a young farmer from Mokopane to his 30 or so peers who had gathered as part of BackChat to discuss youth participation in agriculture.
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