19 September 2017

Africa: Days of Our Lives Announces Global Launch of Innovative Doolmoji APP

press release

Los Angeles — The Emmy-Award Winning Daytime Series is the First to Unveil Emoji Renders of Its Iconic Characters

As we approach our 52nd anniversary, fans of NBC's longest-running drama series Days of our Lives will have something else to celebrate this fall! On Thursday, September 21, 2017, in commemoration of five thrilling decades on TV, the daytime drama is excited to announce the GLOBAL launch of the OFFICIAL and groundbreaking DOOLMoji app, a first of its kind for a daytime drama series.

"After more than a year developing and fine-tuning the emojis, we are excited to finally release the DOOLMoji app! We've created this for our family of passionate and loyal fans to use to express their thoughts and feelings about their favorite soap--whether they're loving it or loving to hate it!" - Greg Meng, Co-Executive Producer, Days of our Lives and Executive in Charge of Production, Corday Productions Inc.

The DOOLMoji app, developed by Corday Productions, is the show's first dive into the digital realm with more to come. The DOOLMojis have been created as an exciting new way for fans to communicate with each other and with the show via social media platforms as well as through text messaging apps and SMS. Days of our Lives is the first daytime television series to create emoji renders of its characters in an effort to enhance interaction with its passionate fanbase. With additional emojis releasing later this year, the first collection of emojis will include depictions of many fan-favorite characters such as, Marlena Evans (Deidre Hall), Hope Brady (Kristian Alfonso), John Black (Drake Hogestyn), Kate Roberts (Lauren Koslow), Rafe Hernandez (Galen Gering), Chad DiMera (Billy Flynn), and Jennifer Horton (Melissa Reeves), as well as much anticipated returns including Will Horton (Chandler Massey) and Sami Brady (Alison Sweeney). In addition to show characters, the app will also feature emojis of memorable moments, objects, and symbols including: the infamous Sami/Carrie b*tchslap of 1997 and Marlena's levitation of 1994.

The app will be available for both iPhone and Android devices, available in the App Store and Google Play for 99 cents as of September 21, 2017.

For more on the DOOLMoji app visit: www.DOOLMojiApp.com.

About Days of our Lives:

"Like sands through the hourglass, so are the days of our lives..."

For almost half a century, those words have introduced and underscored NBC's longest-running drama series. Days of our Lives, which turned 51 in November 2016, first premiered as a half-hour drama in 1965 and expanded to an hour 10 years later. The show is currently in its 52nd season and remains a consistent favorite among critics and fans alike. Days of our Lives is produced by Corday Productions Inc. in association with Sony Pictures Television. Ken Corday is the executive producer with co-executive producers Greg Meng and Albert Alarr. Ron Carlivati is the head writer. Days of our Lives airs nationally on NBC in the United States and in over 15 countries internationally. The show has garnered 52 Emmy Awards, including most recently 2013 and 2015's Outstanding Daytime Drama, and 298 nominations, as well as multiple People's Choice Awards, GLAAD Media Awards, and Prism Awards. The show's success stems from its consistent commitment to excellence in writing and storytelling - supported by a diverse ensemble of performers - and an uncanny knack for anticipating viewer interests. With its mix of classic genre traditions and groundbreaking narratives reflecting modern life, Days of our Lives remains a perennial favorite among viewers of all ages. Days of our Lives is set in the fictitious Midwestern town of Salem. The core families are the Bradys, the Hortons, and the DiMeras, and the multi-layered storylines involve elements of romance, adventure, mystery, comedy and drama.

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