21 September 2017

Zimbabwe: Castle Launches National Braai Day

Castle Lager has launched another edition of the biggest braai activity in Zimbabwe called The Castle Lager National Braai day. This year's event will be held on October 28, 2017 at Old Hararians Sports Club in Harare.

Last year saw a record 12,680kgs of meat consumed in one day and this year's target has been set at 15,000kgs of meat.

The campaign this year took off with a referendum where consumers of castle lager are being requested to vote to make the last Saturday of October the official Castle Lager National Braai Day. This referendum has created a lot of excitement in the market with over 200,000 votes having come through within a week of launching the campaign. Consumers of castle lager will be called to serve others in the month of October through various activities lined up for each day like picking up litter and carrying heavy loads for older people.

As part of cementing its communication platform launched last year "It all comes together with a Castle" this braai day will see the Gigmaster (music), the braaimaster (braai) and the brew-master (castle) coming together bringing to life what Castle stands for. It is a day filled with fun and activity where records will be broken. We want to consume 15,000kgs of meat on the day, have the longest bar of up to 150m and the biggest crowd to attend a single braai event.

For every kilogramme of meat consumed, Castle Lager will donate an equivalent amount that will be shared equally by Mpilo General Hospital in Bulawayo and Harare Hospital.

The event is set to kick off at 12. 00p.m and will finish late. Entertainment has been lined up that includes Jah Prayzah, Winky D, Andy Muridzo, XQ and Freeman and various DJ's who will entertain the crowd throughout the day. For one to get access to the venue they have to pay an entrance fee of $5 that will guarantee them a braai pack and one litre of Castle Lager.

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