Nigeria: Dairy Market Extends Its Frontiers

21 September 2017

Raheem Akingbolu writes on how players in the dairy market are using influencer marketing to extend their frontiers, pointing out that the strategy has helped both consumers and various brand owners.

Women and children are important to promoters of most consuming goods because of their prime positions in the family. In the dairy and beverage industry, brand managers and their marketing communications agencies often conceptualise special campaigns to attract this segment of the market. This can also come in terms of activations or promotions that are specifically directed at mothers and children.

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