Rwanda: Business Operators Urged to Build Trust in Their Customers

As Rwanda continues to observe the Customer Appreciation Week, that started Monday, business operators have been called upon to always prioritise cultivating long-term relations with their clients rather than looking at 'quick wins.'

Ivan Mucunguzi, a resident of Nyamirambo in Nyarugenge District, said much as customer service in private sector has over the years improved, there is still a long way to go.

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