Dar es Salaam — Lighting Africa, a joint World Bank-IFC program and innovation, today announced the launch of a two-year consumer education campaign to promote solar off-grid lighting and energy products in rural communities not connected to the grid.
Solar energy and lighting products are seeing increasing demand in Tanzania, a country where most rural households depend on low quality solar lanterns and other electric products for lighting. Prone to early breakage, the low quality products have caused consumers to lose money, and lowered their confidence in the validity of solar products.
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