Africa: Ghana's Digital Advertising Industry Begins to Take Off - Big International Brands Take Online and Mobile Seriously

analysis

The digital advertising industry in Africa is beginning to show the first signs of beginning take shape. Digital spend on banners and social media is increasing, particularly amongst consumer brands aimed at the young. Russell Southwood interviewed Adsbrook's Derek Jason Bossman about the state of the industry in one of Africa's bellweather markets, Ghana.

Bossman set up and ran a sold-out event called The Future of Digital Advertising West Africa in Accra on 12 February. His motivation?:"My company runs an advertising network based on the local online industry. We thought we'd get the advertising agencies together and found overwhelming support. It was a first of its kind. We have relationships with all the local agencies so they don't see us as a threat. But there's a disconnect between local agencies and digital buying."

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