East Africa: Makers of Top Paint Brands Ready for Price War

It is a battle of paint makers as Akzo Nobel and Sadolin go at each other through franchise fees, distributorship and advertising as the duo seek to control the East African market.

Previous negotiations pursued by Akzo Nobel, a Dutch-controlled global paint maker and Sadolin, a regional paint producer with subsidiaries in Uganda, Kenya, Tanzania and Rwanda over revised franchise fees charged by Sadolin broke down several months ago, paving the way for an acquisition deal recently concluded by Kansai Plascon, a Japanese-owned global paint company.

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