Two experiential events last weekend pushed up the ante in the Nigerian sport cable TV market. The competition is growing in the sport TV market with the arrival of new entrants and will continue to be a good thing for consumers and sports property owners who will be spoilt for choice.
On Saturday, industry leaders Multichoice hosted the English Premier League Trophy at a screening event held at the Teslim Balogun Stadium, Surulere, Lagos. Backed by the star power of former Nigeria captain and ex-Bolton Wanderers midfielder Austin 'Jay Jay' Okocha, the EPL trophy went on display to a select audience of fans and customers of Multichoice, owners of the SuperSport channels. Two live EPL matches were also screened for fans at the event.
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