Kenya's annulled 2017 presidential election was among Africa's most expensive. President Uhuru Kenyatta and main challenger Raila Odinga spent tens of millions of dollars on their campaigns, including sizeable investments in global PR firms that mined data and crafted targeted advertisements.
As experts sort through the historic election's aftermath, the involvement of data analysis companies has come to the forefront, raising questions about privacy, voter manipulation and the role of foreign firms in local elections.
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