Over the last four decades Charities and Societies (ChS) have rendered immense contributions to the development of this country. The relationship between the ChS and the Ethiopian media have passed through a considerable level of operational relations that passed through various stages.
The period between 1974 and 1991 for instance is marked as a stage whereby the relationship between ChS and the media was at its lowest level in which the media virtually ignored reporting on their activities and both sides were suspicious of each other due to various biases that were formed through time. During this period, the CSOs were busy working on relief and rehabilitation programs in the country that was triggered by the recurrent drought in the country during this period. The international NGOs were focusing on their own promotional reporting to their mother organizations abroad and did not realize the importance of working with local media outlets.
...