23 November 2017

Botswana: Association to Promote Music Growth

Gaborone — Association of Music Friends (AMF) will on December 15-16 hold a music business seminar intended to attract music enthusiasts, artistes, regulatory bodies, stakeholders and industry delegates in a learning and information exchange.

The seminar is expected to build great awareness of various professionals and career roles within the global music industry where participants will be afforded a chance to network with other industry leaders in efforts to accelerate music business ecosystem to tap into social, cultural and economic benefits.

Speaking in an interview, chairperson of AMF, Tony Petros revealed that artistes were faced with a lot of challenges in the music industry.

As such, he said the seminar seeks to provide a collective voice to governments and agencies as well as music associates on issues affecting music growth and sustainability.

He said a strong music community attracts highly skilled talents in all sectors for whom quality of life was a priority.

He said it was through hosting of educational platforms like the AMF music business seminar that would attract business investments.

"A vibrant music economy drives value for the masses in several important ways. It fuels job creation, economic growth, tourism development and artistic growth and it strengthens a much focus in the economic diversification and radical transformation of the business world," Petros said.

The seminar will be in a form of a workshop to allow participants to interact with speakers and panelists to interact on a more intimate level.

Among other topics, the panelists will discuss the essentials of business and management in today's music industry such as marketing, managing intellectual property assets, managing contract negotiations and legal arrangements in the music sector.

AMF is a non-governmental organisation with a solid stand to advocate on behalf of its affiliates partners and industry associates in support of the arts in Botswana.

Newly established, the association strives to be the largest long standing entity promoting growth of the music business through stakeholder engagements in platforms such as seminars and workshops.

"AMF has a collective aim of providing a forum for the discussion and promotion of issues affecting music sector enterprise and activity, with the overall objective of producing a considered, coherent and unified voice of representation," Petros said.

He further noted that through strategic partnerships with the creative sector, corporate world and regulatory bodies, a milestone could be achieved to provide a comprehensive framework of strategies to resuscitate the music industry.

Petros highlighted that the seminar is the first event since inception of the organisation, but they intend to host seminar series that would allow them to travel across the country to discuss challenges faced by local artistes and find ways to engineer real-life solutions to address those challenges.

The seminar will be held at Botswana National Youth Council and tickets retail for P150 for both days.

At the end of the seminar, participants will be awarded certificates of participation to profile them better and knowledge that will help them understand their industry better.

Source: BOPA

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