5 December 2017

Nigeria: Jumia Claims 14.4 Million Visits Since Starting 'Black Friday'

Since the commencement of its 'Black Friday' sales on November 13, Jumia has recorded about 14.4 million visits with more than 320,000 orders placed, out of which, 86,000 smartphones have been sold.

Meanwhile, for builders, Jumia has partnered Dangote Cement. The partnership will allow customers in Lagos, Abuja and Port Harcourt, to buy and ship Dangote Cement from jumia.com.ng website, at a reduced cost of N2,500 per bag, in three different quantities.

The CEO of Jumia Nigeria, Juliet Anammah, said the eCommerce platform had surpassed its volume of sales in just two weeks into this year's Black Friday sales, when compared with that of 2016.

Anammah said Jumia saw 14.4 million visits since the commencement of the 2017 Black Friday Festival campaign on November 13th, out of which 1.9 million visits was recorded on the first Black Friday Big Bang day, which held on November 24. Another Big Bang day is expected to hold December 8.

Sales statistics released by Jumia, showed that overall, 85 per cent of all visits were made on a mobile device, compared to 72 per cent in 2016; 86,000 smartphones and counting have been sold in the past two weeks; 380,000 number of spaghetti packets that have shipped out; and the number of times the Jumia app has been installed since the beginning of Black Friday festival, is 208,214.

The statistics also showed that the top selling feature phone has been the Tecno T401, with Triple Sim, Back Camera and Flash.

The yearly sales event, which was initiated in Nigeria in 2013 by Jumia, remains the busiest and largest shopping day of the year on both online and offline stores.

According to Anammah, "This year's explosive Black Friday numbers demonstrates the increasing capacity and flexibility of the online retail space in Nigeria.

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