Nigeria: When 'Fresh Thinking' Becomes the Norm

14 December 2017

In line with the theme of the 2017 edition of the Lagos Advertising Ideas Festival, agencies and other participants who flexed their muscles to determine the best creative works, re-established the place of creativity and innovation in modern advertising.

Decades after Nigeria began to appreciate advertising as a core tool for marketing; there are signals that the country will soon carve a niche on the global landscape. At the just held Lagos Advertising Ideas Festival (LAIF), practitioners, especially the new breeds, showed the way the industry should go to become a creative hub. In practical terms, the winning entries showed that the future of advertising belong to those who can re-invent. The theme of this year's edition is 'Fresh Thinking.'

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