In line with the theme of the 2017 edition of the Lagos Advertising Ideas Festival, agencies and other participants who flexed their muscles to determine the best creative works, re-established the place of creativity and innovation in modern advertising.
Decades after Nigeria began to appreciate advertising as a core tool for marketing; there are signals that the country will soon carve a niche on the global landscape. At the just held Lagos Advertising Ideas Festival (LAIF), practitioners, especially the new breeds, showed the way the industry should go to become a creative hub. In practical terms, the winning entries showed that the future of advertising belong to those who can re-invent. The theme of this year's edition is 'Fresh Thinking.'
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