Seven years ago then Nigerian president Goodluck Jonathan announced his presidential candidacy on Facebook. At the time the move was unprecedented and marked a significant departure from political tradition. His unusual choice seemed to symbolise a new dawn in Africa - the affirmation of social media as the new platform of choice for public communication.
The intervening years have seen social media emerge as a dominant force in the political space across the continent. This has been particularly true during elections, with Kenya's recent contested poll as the latest example.
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