Rwanda: Flower Firm Targets Local Market to Increase Revenue

17 January 2018

Rwanda's flagship floriculture project, Bella Flowers, is looking to increase export earnings threefold on the back of increased acreage. Gopal Patil, the Bella Flowers farm manager and acting CEO, said the firm is targeting to produce an average of 100,000 stems of cut roses per day for the local and export markets.

Last year, the firm exported 13 million flower stems to Europe through the Netherlands, the world's largest flower market. Bella sold 5.15 million stems of cut roses on the local market and projects to increase this figure by about 20 per cent this year.

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