18 January 2018

Nigeria: Why Samsung Can't Establish Plant in Nigeria

Photo: Răzvan Băltărețu/Flickr
Samsung Galaxy S7 Edge smartphone.

Samsung Electronics has said that one of the reasons for not establishing a manufacturing plant in Nigeria is because its market share in the country is not big enough.

Sung Yoon, the Chief Executive Officer of Samsung Electronics Africa, made this known during an interactive session with journalists on Thursday in Lagos.

Mr. Yoon said that though Samsung was the leading consumer electronic company in Nigeria, its share of the Nigerian market is smaller to South Africa's.

He said that the company's smartphones market size in South Africa is 80 per cent, but is lower in Nigeria.

According to him, other issues that affect the building of manufacturing plant in the country are infrastructure, Return On Investment (ROI) and grey market.

"We are trying to be a local company here. Building factory depends on return on investment and efficiency of the economy.

"There are lots of grey products coming into the country and this will affect the return on investment," he said.

The Samsung CEO said that manufacturing a mobile phone required about 400 different components, none of which is available in Nigeria.

He said that the company had manufacturing plants in Vietnam, China, South Africa and Korea, hence, having one in Nigeria is a thing of the future.

Mr. Yoon said that Nigeria's population of 180 million was a power for the future, a reason why Samsung wanted to be part of the corporate citizenship.

He said that annually, the company spent $16 billion globally on Research and Development (R&D), sold over 700 mobile phones every minute and over 41,000 every hour, globally.

Mr. Yoon said that the company's global vision was to inspire the world and create the future, through its innovative technologies, products and designs that enriched people's lives and contribute to social prosperity.

He said that Samsung Africa's vision was to be the most admired brand, through partnership and profitable growth.

The CEO called on Samsung distributors and dealers to always inform the company of their sales drives, as these would enable it fashion its products accordingly and improve service visibility for consumers.

(NAN)

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