Nigeria: BBNAIJA - Promoting Sex, Talent Hunt or Entertainment?

24 February 2018
analysis

When MultiChoice Nigeria, announced the return of Africa's biggest reality television show, Big Brother Nigeria, last year after 10 years of being off the air, many Nigerians expressed reservations. This is not because they didn't like the show which yearly turns the star winners into instant millionaires, but principally, because they didn't want to be associated with the worrisome level of perceived 'immorality' and 'unthinkable things' that have become the stock in trade of Africa's biggest reality show.

Being a popular franchise solely dedicated to the Nigerian market, BBNaija was conceived in 2006, as a platform to promote the Nigerian brand as well as the rising dominance of the country's entertainers on the entertainment scene in Africa.

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