Lusaka — As Zambia joins the international community in commemorating the International Women’s Day; the Information Broadcasting Authority (IBA) in collaboration with the Grace Machel Trust-Women In Media Network (GMT-WIMN) has launched a mentorship programme for journalists in broadcast media in the country.
The mentorship programme whose inaugural is expected to take six months to complete is aimed at empowering journalists from broadcasting stations to speak authoritatively on issues pertaining to women and children.
As a regulator for broadcasting stations in Zambia, for the inaugural mentorship programme, IBA is limiting the mentees from radio and television stations.
IBA director general Josephine Mapoma said at the launch in Lusaka that the mentors that will be on the programme will cut across several sectors including print media, commerce, agriculture and law among others.
“The overall objective of the mentorship programme is to empower the mentees to contribute to changing the narrative about women and children in a professional manner. The idea is not only to multiply but amplify voices of women in media,” Ms Mapoma said.
She said the programme will target journalists in middle management with the hope that they will in the near future be elevated to senior management positions.
Ms Mapoma said the journalists who will be mentored will in turn be expected to mentor others in future.
“We want to development a culture of nurturing the people that get into the media fraternity as well as inspire the young ones to work in this important sector,” she said.
Earlier, GMT-WIMN member Ruth Kamwi said the collaboration with IBA marks another milestone in the network’s resolve to change the narrative.
Mrs Kamwi said through the mentorship programme, journalists will be groomed to confidently contribute to the ‘Women Advancing Africa’ movement and as well as women advancing Zambia agenda.
“We hope to have more stories on women and children’s issues making headlines in our news bulletins and make it to the front pages of newspapers. The point is to have balanced stories that truly reflect voices and identities of women and children,” Mrs Kamwi said.
She said it is also hoped that social media platforms will be flooded with positive stories about women and children as opposed to those that portray women as victims.
Mrs Kamwi said the GMT-WIMN has a publishing platform on allafrica.com which members use to publish stories pertaining to women and children.
“We are trying to harness the use of technologies due to the role they are playing in transforming our societies. We commend IBA and other GMT networks in Zambia for creating this opportunity through which we as women in media will use to celebrate, inspire and uplift each other as women,” she said.