Africa: Farming First Social Media Campaign Takes Provocative Approach to Expose Gender Gap in Agriculture

14 March 2018
Farming First (London)
press release

Farming First has launched a provocative social media campaign, aimed at exposing the gender gap in agriculture. FAO data states that despite women comprising 43 per cent of the agricultural workforce, they produce on average 20-30% less crops than men per hectare. Yet according to the coalition, the reasons for this gap are widely misunderstood.

To encourage conversation around the topic, Farming First released an image on social media, asking its audience to fill the gap in the phrase: “Women in agriculture can’t …………………. as well as men.”

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