15 March 2018

Botswana: Expo to Empower Small Businesses

Palapye — The business community in Palapye has organised the second business expo to empower small businesses to remain relevant to the market.

Palapye business expo organiser, Mr Prince Olaotse said the event would help market products and services provided by businesses in Palapye, particularly those of the youth.

The two-day event will be held at the Palapye Community Hall in May.

He said youth businesses were struggling financially because of the lack of marketing and advertising of their products and services. He added that the business expo would provide them with the opportunity to showcase their goods and services to potential customers.

He said the business expo would create a platform where local business owners would network and benchmark with other business people.

Registration for the two-day expo is P500 whilst members of the public would attend the event for free. Mr Olaotse said the expo was also open to Poverty Eradication Programme beneficiaries, adding that it would help them grow their clientele base and share ideas that would help them improve their goods and services.

The expo, which is open to businesses in Palapye and the surrounding villages, will accord participants to be recognised through the issuance of certificates for best stall award, best marketed stall and best employee of the year to mention a few.

Mr Olatotse said they were working round the clock to solicit sponsorship from other companies to make the event a success.

He noted that last year 26 businesses participated in the expo, adding that the goal was to attract more businesses this year.

He said the challenge was that small businesses did not understand the importance of marketing their businesses through expos and other fora.

He said some business people felt that paying P500 to participate in the expo was costly

Mr Olaotse appealed to the business community to support the initiative in order to keep their businesses afloat.

He also added that big companies would get to share their success stories with small business owners and would improve the relationship between the two.

Those interested can visit the expo website at www.palapyebusinessexpo.co.bw.

Source : BOPA

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